Digital Marketing Support for a US IT Consulting Firm

Client Overview

A US-based IT consulting company targeting decision-makers such as Heads of IT, IT Managers, and CTOs sought to enhance its digital marketing efforts. They needed a specialized Digital Marketing Specialist to create and execute a tailored strategy that would increase brand awareness, improve lead generation, and enhance client engagement.

Our Approach

Global Chasers provided a Digital Marketing Specialist to support the client’s marketing and sales efforts. The specialist worked alongside the Head of Sales and an external Marketing Consultant to implement a comprehensive strategy that included:

Marketing Strategy Development

Formulated a structured approach for email marketing, social media, and content distribution

YouTube Channel Creation & Video Marketing

Set up and optimized a YouTube channel to showcase company expertise, including videos used in email outreach.

Video Editing & Content Repurposing

Edited sales team videos into bite-sized content for email marketing, YouTube, and social media.

CRM & Email Marketing Implementation

Managed email campaigns through HubSpot, ensuring effective outreach to prospects.

Social Media Enhancement

Increased engagement by integrating video snippets and targeted content.

Sales Intelligence & Lead Generation

Utilized ZoomInfo and LinkedIn Sales Navigator to refine prospecting efforts and enhance sales outreach.

Software & Techniques Used

To achieve optimal results, we utilized industry-leading software and best practices:

Video Editing & Content Creation: Adobe Premiere Pro, Adobe After Effects, Canva
CRM & Email Marketing: HubSpot
Lead Generation & Prospecting: ZoomInfo, LinkedIn Sales Navigator
Social Media & Content Management: Hootsuite, YouTube Studio
Sales & Communication: Skype, Microsoft Teams
Data Analysis & Performance Tracking: Google Analytics, HubSpot Reporting

Results & Key Performance Indicators (KPIs)

The impact of the Digital Marketing Specialist’s efforts was measured using key performance indicators, including:

Increased Engagement & Brand Visibility
- YouTube channel grew from 0 to 500+ subscribers within 3 months.
- Average video watch time increased by 40%, indicating improved content relevance.
Lead Generation & Conversion Growth
- Email marketing open rates improved by 25% after integrating video content.
- Click-through rates (CTR) for email campaigns rose by 18%, driving higher engagement.
- Lead response rates from LinkedIn outreach increased by 30% due to enhanced targeting.
Sales Enablement & Efficiency
- The sales team reported a 20% increase in booked meetings with prospects.
- CRM data accuracy improved by 35%, streamlining the follow-up process.

Conclusion

By leveraging strategic content creation, targeted email marketing, and social media optimization, Global Chasers’ Digital Marketing Specialist significantly enhanced the client’s lead generation and engagement efforts. The integration of video marketing and sales intelligence tools contributed to a measurable improvement in brand awareness, prospect engagement, and conversion rates.

Talk to Sales

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